Modern Meat Invites You To Take On The Veganuary Challenge

Happy Almost New Year! The New Year is quickly approaching, and we know you’re thinking of those resolutions! January is the perfect month to reset, set goals, and tackle them head-on. As a team, Modern Meat has pledged to join the Veganuary challenge, a month of eating only plants. We invite you to join the challenge and follow our team’s month-long journey.

What is exactly is Veganuary?


Veganuary was born out of the UK back in 2014 from a non-profit of the same name, encouraging “people worldwide to try vegan for January and beyond.” The organization reported 2020’s campaign resulted in over 400,000 participants. The Big Bang Theory Actress and Veganuary supporter Mayim Bialik explained how the challenge could aid in exploring any questions you may have on veganism: “Do you have a sense that you’d like to switch to a healthier, cleaner, kinder diet, but need more information? Ask questions, try things, do research, and make decisions based on facts, but don’t discount your feelings either. Veganuary is a great place to start exploring!”

What are the Health Benefits of a Vegan Diet?


At Modern Meat, we are very passionate about eating plant foods for a healthier, longer life. We know adopting a plant-based diet, when done correctly, offers many benefits. According to a 2020 study published on MDPI, health benefits include decreased body fat percentage, increased consumption of essential nutritional ingredients, and reduced risk factors for common diseases. The study also reports benefits to extend to well being and mental health. In a 2019 study published on, researchers found that a plant-based diet has positive effects on the gut microbiome, which can aid brain function.


What about the Planet?

Eating a clean, vegan diet is not only good for your health, but the planet’s too. Meat and Dairy farming takes up the largest percentage of the world’s farmland and makes up 60% of its carbon emissions. It is estimated that the land-use could be reduced by 75% if these industries were removed. In 2018, Science Magazine published a study on Reducing food’s environmental impacts through producers and consumers. The researcher, Joseph Poore stated that the vegan diet is “the single biggest way to reduce your impact on planet Earth.”

How do I start The Veganuary Challenge?


Great question! Firstly, you want to make sure you are selecting the right foods. Just because a meal is vegan, doesn’t mean it’s healthy. Our Modern Meat products are made 100% from plants and are soy, nut, gluten, and GMO-Free. You can check out our recipes page for healthy and tasty dishes designed by our chefs!


Can I Win Anything?

Of course, we had to sneak in some prizes! If you join our Veganuary challenge, you automatically get a whopping 20% off our products online, and your name will go into the draw to win 6 months worth of Modern Meat Products! In addition, if you sign up for our e-mails, you’ll have access to enter our special contests running every Friday for the month.

What are you waiting for? Be sure to follow our socials for tips and tricks. Good luck!




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